At the Grizzlies we partnered with Venuetize, a company with a mobile app platform geared towards professional sports teams and venues, to design and develop our new mobile app that launched in Aug. 2019.

Venuetize held their annual client event in Tampa, FL and I was invited to speak about the development process and capabilities of the app alongside the Grizzlies VP of Marketing, Rolanda Gregory and Chris Dill the VP of Business Development at Venuetize.

The Fluid Fan

The keynote speaker was the founder of Sports Innovation Lab, Angela Ruggiero who spoke about The Fluid Fan.

In short – today’s fan is more fluid and is no longer bonded to teams based on location or tradition. The “fluid fan” changes allegiances faster, is a consumer and creator of content and follows players more often than they follow teams.


Grizzlies + Venuetize team

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