I was invited to speak at Venuetize’s annual customer summit alongside Rolanda Gregory, VP of Marketing (Memphis Grizzlies) and Chris Dill, VP of Business Development (Venuetize) to discuss the Memphis Grizzlies mobile app and our app adoption and fan engagement strategies.
The Fluid Fan
In short – today’s fan is more fluid and is no longer bonded to teams based on location or tradition. The “fluid fan” changes allegiances faster, is a consumer and creator of content and follows players more often than they follow teams.
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